Entrepreneurship (Dept. Elec. II) (182505)  


Syllabus

Sr. Topics Teaching Hours Module Weightage
1
Foundation
Understanding Entrepreneurship and Growth of a Business Idea:
Introduction, Definition, Role of Entrepreneur, Reasons for growth of entrepreneurship, Age of an entrepreneurial firm, Why start a business? Entrepreneurial characteristics and skills, Type of entrepreneurs, Entrepreneurial failure, New business Idea, Pre selection process, Sources of business ideas, Preliminary research, Business idea evolution, other analysis
Intellectual Property:Introduction, Trademarks, Copyright, Patents, Geographical Indications(GI) of goods, Designs, Other laws in India Relating to IPR, Trade secrets and confidential information
Doing Business in India:Introduction, Major Issues, Types of Organizations, Legal compliances, Family Business in India, The founder, The next generation, Entry of family managers, Succession, Best Practices
Entrepreneurial Support:Introduction, Politics, Business Incubation, Business clusters
2
Mobilizing Resources
Buying a Business and Financing: Introduction, Challenges in Buying a Business, The search, The process of buying, Scrutiny, Valuation, Negotiation, Franchising,Debt, Venture Capital
Business Models and Planning for Business: Introduction, Components of a business model, Customer value proposition, Profit formula, Key resources, KeyProcesses, Business model canvas, Types of business models, Business Model Innovation, Uses of a business plan, Writing a business plan, Data collection, Kinds of business plan, Importance of executive summary, Description of the business, The Management Team, Industry and the Market, Marketing plan, Finance, Risk and contingencies
3
Operations and Management
Managing Operations and Project management: Introduction, Purchasing Process,Inventory, Cash management, Cash manager, Managing during disasters, Seasonal businesses, The project, Project selection, Project planning, Project manager
Human Resource Management: Introduction, Hunting for suitable candidates,Conducting interviews, Induction, Motivating employees, Training, Termination ofEmployment.
Entrepreneurial Marketing: Introduction, Characteristics of entrepreneurial,Features of entrepreneurial marketing, Market research, Segmentation, positioning and targeting, Branding, Pricing, Distribution, Advertising, Promotions
New Product Development: Introduction, Need for an NPD process, Types of new products, NPD process, Adoption process, Best practices, Involving the customer, Barriers to NPD.
E-Business and Networking: Introduction, Domain Name, Website, Social Networks, E-Commerce, Hosting, Building Traffic, Entrepreneurial networks, Starting and managing a network, Infrastructure for networking, Harvesting benefits from networking, Best Practices.
4
Growth and Social Responsibilities
Growth: Introduction, Stages of growth, Growth Strategies, Global Expansion,Relocation, Financial growth.
Exit Strategies: Introduction, Reasons for exiting, Long term preparation, Short term preparation, Telling your employees, Seller financing, Sale, Initial public offering.
Social Responsibility and The Social Entrepreneur: Introduction, Corporate social responsibility, Dimensions of CSR, Role of governments, Role of markets, Business case of CSR, Criticisms of CSR, Motivations of a social entrepreneur, Characteristics of a social enterprise, Supporting social entrepreneurs, Evaluating social performance.